Posts Tagged linkedin

PR Is to Marketing …

This morning, while perusing LinkedIn, I came across an interesting post to the Answers section from Jennifer Lindsay.  She asked for thoughts on the analogy of “PR is to marketing as, _____ is to _____.

The LinkedIn community (and those involved in PR and technology) certainly responded with interesting ideas.  Some of the thoughts that most resounded with me are:

  • A spoke is to a wheel

Public relations is one essential component of a marketing program.  It impacts a company’s objective and helps to get the wheel turning in lead generation.

  • Peanut butter is to jelly

Both PR and marketing are two good, yet different ingredients but are more effective when combined.  The techniques complement each other to achieve many of the same goals.

How would you fill in the analogy?



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On the Hunt with Social Media

Many people have been touting the great benefits of social media recently as a means to network, grow your business, or market your products/services (myself included); but the current economic crisis is highlighting where all this effort can really pay off – in the job hunt.  It’s important to note that most job leads come from good connections and social media… the old adage has never been more true, the best jobs are never advertised.  A recent article in ComputerWorld, Job Hunting? Use social networks to make crucial connections, by David Ramel, stresses the importance of using social media like LinkedIn, Facebook, and Twitter to network and make new connections.

Social media tools can be highly beneficial, if you know where to look.  For instance, yesterday @BostonTweet tweeted asking if anyone was graduating and looking for a job in the Boston area on Twitter.  With such a large following, @BostonTweet was able to retweet replies and get more coverage than people would have normally gotten had they just tweeted to their own followers.

@bostontweet - job hunt

Social media sites are also a great way to market yourself to potential employers.  Creating a twitback for your Twitter account allows you to provide a brief bio and links to your website, company, or blog, along with more detailed contact info.  LinkedIn allows you to show off basically your entire resume while joining relevant groups for your area of interest – on these groups, you can then post job queries, etc. to help get your name out there.  Hint: responding to other queries also helps!  Facebook is also in this same vein, but also lets you search for company profiles (as does LinkedIn – though Facebook may give you more of a feel for the work environment – check out March on Facebook).

Though these all sound like great outlets to get moving with your job hunt, David Ramel also gives some advice on what not to do:


Social media, when used smartly, can be a great tool!

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Social Media Success Summit 2009

The Social Media Success Summit 2009 is a live online event starting Tuesday May 26th focusing on how to use social media to attract new customers and grow your business during the current economic downturn.  Social media tools like Twitter, Facebook, and LinkedIn can provide great exposure, site traffic, partnership opportunities, and new business leads.

Social Media Success Summit

Summit instructors will include social media superstar Gary Vaynerchuk, professional blogger Darren Rowse, Facebook business authority Mari Smith, LinkedIn authority Jason Alba, chief content officer for MarketingProfs Ann Handley, Copyblogger founder Brian Clark, Authority Blogger founder Chris Garrett, The Blog Squad co-founder Denise Wakeman, and Writing White Papers author Michael A. Stelzner – all of whom have made great strides with social media campaigns and networking.

With the growing importance of social media, a how-to session with experts such as these, might not be a bad idea – even if you think you already know all the techniques to leverage tools like Twitter, Facebook, and LinkedIn.

LinkedInThe explosion of social media has been astounding – Facebook has grown so much that if it were a country, it’d be the eighth largest in the world!  Seems like social media is an important bandwagon to jump on, if you’re not already connected. And the current economic climate is just one more reason to get on board since social media is free and extremely effective for growing your business.

Though the Social Media Success Summit is a bit pricey ($297 until May 14th, $497 normally), the price of not understanding how to leverage social media tools and tactics is significantly higher.

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