Archive for Nicole Miscioscia

NCP engineering Wins Two Awards

Within the past month, NCP engineering has won two awards for its Enterprise Management Solution.  NCP Secure Enterprise Solution was launched last month around at the RSA Conference.  The awards NCP won are the following:

Network Products Guide: 2009 Best Products and Services

  • Best in Remote Access

Info Security Products Guide: Global Product Excellence

  • 2009 Global Product Excellence – Remote Access Solution
  • 2009 Global Product Excellence – VPN/IPSec/SSL

NCPs AwardsCongratulations to NCP engineering on receiving these awards, and for a successful launch of its Enterprise solution!

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What’s for dinner?

I came across a fun article in the New York Times, Take 1 Recipe, Mince, Reduce, Serve. Maureen Evans, a 27-year old graduate student from Northern Ireland, tweets recipes for fun. When I first started reading this article I didn’t think much of it—it seems everyone is on Twitter tweeting about something. But when I thought about it some more, and read some of her recipes it was amazing to see how she condensed a full meal recipe in to a 140 character tweet.

A favorite:

“Chocolate Cupcakes: cream4T buttr/8T sug; +egg. Sift1/8t soda&salt/6T flour/4T cocoa/.25t bkgpdr. Mix all+4T milk; fill6cups. 20m@375F/190C.”

Maureen’s tweet recipes are fun to read—and even gives good ideas for dinner.

You can check out Maureen’s recipes at twitter.com/cookbook or follow her at twitter.com/Maureen

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New York Times threatens to shut Boston Globe

I was upset to hear, last Friday, that the New York Times Co may shut down the Boston Globe. Unions were asked to quickly agree to $20 million in cost-cutting moves to avoid the potential shutdown. The Times sought the concessions because it can no longer subsidize the Globe’s losses.

Regardless of where one stands on this topic, the loss of one of Boston’s major newspapers would be a huge loss. An online newspaper will never take the place of an actual newspaper. When you read a story or a news article online, you typically go directly to the source, missing a lot of stories and information in between. While with a print newspaper you thumb through the whole paper and stumble upon articles you wouldn’t typically read. There is much to be learned from reading a newspaper, which simply can’t be substituted by an online newspaper.

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Baby Boomers and Social Media

Social media is huge today—it seems everyone is using it for everything.

However, it is assumed Baby Boomers (those born between 1946-1964) do not use social media. As advertisers and PR professionals have begun using social media as an outlet, it has become a concern, and even problematic to these professionals—how can a message reach this demographic?

No more worrying… a new study came out; stating that Baby Boomers are the fastest growing users of social media—more so than Generation Y. The Baby Boomers are using sites like Facebook and Twitter, reading blogs and listening to podcasts. Within the last year there was a major increase of usage, below is a chart which outlines the adoption of services by each generation.

baby-boomers

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Think before you Tweet…

With social media, you never know who is reading what, and unfortunately a job-seeker found this out the hard way. Earlier this week, a job-seeker tweeted that he/she got a job from Cisco, and posted the following:

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

Cisco, who read the tweet, replied with this:

“Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.”

I’m sure no one will disagree that social media is a great tool—the resources it can provide are almost limitless. But it is important to remember anyone can read your message, so be careful with what you post or tweet.

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Grady

Over the weekend my sister and I adopted a puppy. His name is Grady, and he is about 5 months old. We got him from a local animal shelter on the south shore. We decided to adopt a puppy from an animal shelter instead of a breeder because we read an article last month that more people are surrendering their pets simply because they cannot afford them. Needless to say, we found it sad. The MSPCA reported an increase of 45% of pets being put up for adaption. The increase is mostly due to the recession with so many foreclosures and people losing their jobs. To make matters worse, on March 31st, MSCPA is closing three shelters also due to the recession.

Below are some pictures of when we first brought him home. He was very shy and scared at first, but within a short week he has opened up a lot! He’s a lot of fun!

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Did You Know?

Both the terms globalization and the information age are widely-used terms that have different meaning to everyone. Thomas L. Friedman “examines the impact of the ‘flattening’ of the globe”, and argues that globalized trade, outsourcing, supply-chaining and political forces have changed the world permanently, for both better and worse. He also argues that the pace of globalization is quickening and will continue to have a growing impact on business organization and practice.” Noam Chomsky argues that “the word globalization is also used, in a doctrinal sense, to describe the neoliberal form of economic globalization.”

What meaning comes to you when you hear these terms? For me, working in high-tech PR agency with many European clients, it is incredible to witness the influence technology has not only on an individual, but as a nation and even the world. All the technologies we use on a day to day basis have become critical components to our lives.

Did you know that students are currently preparing for jobs that don’t exist… using technologies that haven’t been invented… in order to solve problems we don’t know are problems yet? Below, is a thought-provoking video, Did You Know, I watched in one of my Integrated Marketing Communications (IMC) classes that captures these ideas quite well and pretty much sums up why I enjoy working in PR.

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