PR Is to Marketing …

This morning, while perusing LinkedIn, I came across an interesting post to the Answers section from Jennifer Lindsay.  She asked for thoughts on the analogy of “PR is to marketing as, _____ is to _____.

The LinkedIn community (and those involved in PR and technology) certainly responded with interesting ideas.  Some of the thoughts that most resounded with me are:

  • A spoke is to a wheel

Public relations is one essential component of a marketing program.  It impacts a company’s objective and helps to get the wheel turning in lead generation.

  • Peanut butter is to jelly

Both PR and marketing are two good, yet different ingredients but are more effective when combined.  The techniques complement each other to achieve many of the same goals.

How would you fill in the analogy?

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