Wolfram Alpha Search Engine Unveiled

There’s been a ton of media coverage over the past week around Wolfram Alpha, a new “Computational Knowledge Engine” developed by mathematician, scientist and entrepreneur Stephen Wolfram.  Wolfram demonstrated this soon-to-be-launched Web service (something of a cross between a graphing calculator, repositories of scientific data and a system to interpret questions posed in human terms, according to CNET) during a talk at Harvard Law School.  Some interesting screenshots and videos of the search engine, which is being hailed as “an invention that could change the Internet forever,” a “Google killer” and a “Web 3.0 pioneer,” have been posted on ReadWriteWeb and ZDNet.

With all of the focus on Wolfram Alpha, there hasn’t seemed to be many discussions around its impact on search engine optimization (SEO).  Will it even be possible to employ SEO tactics (especially for PR-based efforts) with this new technology?  Will it complement Google rather than compete against it?  I look forward to testing it out upon the official launch.



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