The home of the Celtics, Bruins and various concerts and events will be renamed to TD Garden this July. But according to Jenn Abelson at the Boston Globe, “Once the Garden, always the Garden. For now.”
In 1994, I attended my aunt’s Northeastern graduation at the Boston Garden and I think it’s had ten different names since then. Okay, maybe I’m exaggerating a bit, but not really.
March PR’s office overlooks the TD Banknorth Garden. Up until WBZ Conversation Nation this morning, I didn’t know what the TD stood for (Toronto-Dominion).
Jenn’s article quotes Christopher Cakebread, a BU professor, “the name change will mean little to fans, who have been leaving out the Banknorth–and the TD, for that matter, for years.” Cakebread also mentions that during it’s period of being named the Fleet Center, fans referred to it as the “Fleece Center” for its high ticket and food prices.
This rebranding will cost around $1 Million, which involves changing signs, logos on the floors/ice and details on business cards. John Wentzell, President of the TD Banknorth Garden is aware that this is a complex process, but is grateful that the “Garden” will still appear in its new name.
It will always be the Garden to me, and most of us here in Boston. (Check out this photo I found of the “old” Garden and the Spuds MacKenzie ad in the background!)
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