Baby Boomers and Social Media

Social media is huge today—it seems everyone is using it for everything.

However, it is assumed Baby Boomers (those born between 1946-1964) do not use social media. As advertisers and PR professionals have begun using social media as an outlet, it has become a concern, and even problematic to these professionals—how can a message reach this demographic?

No more worrying… a new study came out; stating that Baby Boomers are the fastest growing users of social media—more so than Generation Y. The Baby Boomers are using sites like Facebook and Twitter, reading blogs and listening to podcasts. Within the last year there was a major increase of usage, below is a chart which outlines the adoption of services by each generation.



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