Tool Academy

So you’ve got your head around an integrated social media strategy… now what?

As a necessary caveat – we don’t condone starting to ‘do’ social media based on which tools everyone’s talking about (also known as the “we’ve gotta get on that Twitter!” mentality). With that said, it can be daunting to approach the practical aspects, how-tos, dos and don’ts of using specific media.

Soon we’ll be launching an area on PR Nonsense that keeps track of these particulars of using and intelligently reaping the benefit of social media tools – the elements that come after social media strategy. Of course, this is a resource that can never be complete, so to speak. Considering the pace of growth and change in this area, both the best tools for your objectives and the best practices surrounding them are a constantly moving target. So we’ll be collecting and featuring, on an ongoing basis, the best resources and hands-on tool guides we can find.

As we begin to compile these resources, what are some you’d recommend? The more current and specific, the better. General websites and blogs about social media are great, but an article titled “16 Ways YouTube Won’t Help You Grow Your Business” is better.*

Here’s a good starting point for getting familiar with the tools we’re talking about: Brian Solis’ Conversation Prism (the latest version of the prism can be viewed here). This is a consistently updated graphical representation of social media tools by category, useful for comparing tools within each category, but brilliant for exploring the purpose of one type of tool versus another.

* This article has never been written, to our knowledge, but it certainly ought to be!

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2 Comments »

  1. […] tool.  Capable, possibly, of having a new journalism format grow from it. We’ll even be launching a new section of PR Nonense to help guide newcomers through the process of gettinga active in the world of social media, and […]

  2. […] tool.  Capable, possibly, of having a new journalism format grow from it. We’ll even be launching a new section of PR Nonense to help guide newcomers through the process of gettinga active in the world of social media, and […]

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