Bye-Bye Bunny Ears, Hello Social Networking

The viral spread of social networking is revolutionizing the way we communicate and is even changing the way we use our leisure time.  Studies show that social networkers are spending more hours online and less time watching TV.  Social networking and blogging now account for nearly 10% of all time spent on the internet and have “become a fundamental part of the global online experience,” according to John Burbank, CEO of Nielsen Online. 

To capitalize on this trend, service providers need to harnes the interactive nature of IPTV (Internet Protocol Television) by making social networking a part of the television experience.  Imagine being able to gossip with friends via TV on last night’s Idol performances?  Check out Sarah Reedy’s recent article in Telephony, “Is TV the Next Facebook,” and you’ll see what I mean. 

If you’re attending NAB next month in Vegas, check out Mariner at co-located Telecom2009, where they will be demonstrating the wealth of opportunities that social networking presents for IPTV providers. 

And as Tracy Swedlow, CEO and analyst with Interactive TV Today, points out in Sarah’s article, “If you don’t see social TV as one of your highest priorities, you are going to get left behind.” 

Seacrest out!

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1 Comment »

  1. […] covered Twitter, forums, the viral spread of social networking and these tools’ impact on media and customer relations.  However, one area that seems to […]

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