Isn’t some of IT All Green Tech?

High-tech by definition is cutting-edge technology; it’s THE most advanced technology currently available.  In the ‘80s, it was computers; the ‘90s, the Internet and mobile phones; and in the early years of the new millennium, it is cloud computing. ISN’T SOME OF IT ALL GREEN TECH?

While the traditional essence of high-tech still exists with advancements in IT, biotech, aerospace and the like, a new breed of high-tech is unfolding in the  green/cleantech sector.  Whether it’s a company with a central focus on solar or renewable energy, or an enterprise software company helping businesses reduce power consumption, it’s clear that technology is going green.

March Communications has been mastering high-tech PR for the past four years, with individual employees focused on it for more than two decades.

March Communications’ expertise in high-tech – combined with its longstanding personal interest in greening the environment – puts it in a prime position to serve clients in this emerging space.  We’re already familiar with the business, vertical and technology trade press; we’re skilled in using social media as a way to drive audiences to clients; and more importantly – we know that the most effective way to reach client objectives is to develop a solid message that’s delivered through the most targeted medium.

Our recent experience with green/clean technology clients includes Tideway, GE’s Ecomagination project and Koch Membrane Systems.  We look forward to working with many more innovative green clients in the near future with the formal launch of GlobalCom’s New Energy and Environment practice.


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