Forums are Worth the Time to Monitor

A few years ago I overcame the frustration of sorting through all the junk Google Alerts, Yahoo Alerts and other search emails that are billed as making life easier by monitoring the web for me. Like most people, I would wait until the end of the week to sift through it all (who has time to peruse them as they arrive?). At the bottom of most were listings that appeared to be junk, however they really were forum postings.

Since, I’ve paid close attention to these and click them first, by-passing the PC World, InformationWeek, Network World and other assorted ‘client clips’ that show up. Why? Most of my client’s customers / prospects / partners and other targets are hitting the forums with problems, looking for information they need. More often than not, this ‘peer-sourcing’ is the first step in the buying cycle. Take a look: Tom’s Hardware, Windows Seven Forums, PlanetAMD64, TechArena, Overclock, Computers Groupsrv, SQL Blog, NeoWin.net.

Now a staple recommendation for clients, paying attention and interacting with full disclosure, diving into forums has produced great results. We’ve caught customer service issues, competitor weaknesses, several hundred people ready to lay down money for a solution, and on and on.

Keep an eye on ’em and you might just find an open door to influence your target audience directly. Helpful, educational and friendly is the key – check the sales / marketing mumbo jumbo at the door or the forum admin will kick you right out.

Advertisements

1 Comment »

  1. […] PR campaigns, with a large focus put on actively participating in online communities, blogs and forums where they can offer insightful, expert opinion or […]

RSS feed for comments on this post · TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: