Sugary RIM

I have a BlackBerry.  I bet you do, too.  “Cue fanfare of trumpets” says Roy Furchgott of the New York Times, Research in Motion (RIM) will soon be opening an applications store, to be named BlackBerry App World.  Sweet!

Planning to launch later this month, the store will feature free and paid applications that start at $2.99.  You must have Version 4.2.0 or higher and have a trackball or SurePress touchscreen to take advantage of these apps, with payments being accepted via PayPal only. 

It will be interesting to see how App World pans out in this economy because applications purchased on Apple’s AppStore start as low as 99 cents.  “The pricing floor could result in either better applications or fewer sales–or both,” according to Barry Levine at CIO Today.

Primarily known for it’s emailing capabilities, the BlackBerry has “gotten short shrift in terms of consumer awareness,” according to Avi Greengart, analyst with Current Analysis.  Biggest reason is because these applications were hard to find…until now!  Greengart also points out that consumers look to smartphones as a platform investment, adding value over time.  Not only do they want their voice, email and web browsing, they want various applications as well.

Looking forward to seeing the research behind App World in motion.

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