Are economic woes giving rise to owner-driven global PR networks?

I spent two days in Milano with 30 PR professionals from around the globe.  We all belong to the GlobalCom network – a network built by passionate owners of specialist agencies across the world.

During our time together, we asked each other what implications the recession has had on our clients’ businesses and the growth of the network.  Since the network is made up of agenices that specialize across the IT, healthcare and travel and tourism industries, all our clients are feeling the pinch and taking precutionary measures.

One trend we identified was the move toward owner-driven agency networks.  A number of our clients recently moved from the well established global networks most of us have spent time in.  They tell us the ROI is stronger and more quickly established with global networks that are made up of specialized and experienced teams that more often than not have the agency owner participating.

With a number of pitches on the boil and big conferences in the coming months, we weren’t short of discussion points to take us away from the gloom and doom of the recession.  I had the honor of presenting a case study my Tideway team so successfully implemented during WEF in Davos, Switzerland.  I simply showed how Twitter can be a useful tool when trying to reach influencers that are all in one place.  I have to be honest, if it weren’t for this Twitter experience with Tideway, I wouldn’t rate it.  I just don’t get why people want to follow me or why i should follow others.  Do I care what people are eating for breakfast, what city they are in, or their most recent thought?  May be but I think not.

Anyway, Milano was amazing.  I loved the wine, the food and especially being with 30 PRs who get it.  Most people would find the thought of being surrounded by 30 PR people frightening.  I am not like most I guess.

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