We’re in PR Week!

March Managing Partner Cheryl Gale was quoted in the October 27th issue of PR Week:

Firms’ proposals must adjust to the times (subscription required for full article)

Meanwhile, Cheryl Gale, managing partner of March Communications, a Boston boutique specializing in tech, recently responded to an RFP from a start-up social networking firm planning its public launch for fall 2009.

As part of the pitch, March collaborated with a partner marketing agency and an IR group, issuing a response as a team, with March as the lead. They are currently shortlisted with one other rival heading into the final round.

“The most important thing we’ve done to win new business in these cases is to demonstrate our ability to fuse seamlessly with another team and, where possible, to pitch another agency,” Gale says.

She suggests providing case studies of successes the agency has had with partner firms, while always eyeing the bottom line.

She also recommends providing a menu of retainer options and itemizing add-on project work, where appropriate. This distinguishes the response because it rationalizes expenditures.

Good advice! Well-stated!

This is very cool, and as good a reason as any to employ exclamation points!

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