Archive for November, 2008

Tideway’s CMO Named Best Business Executive by the Stevie® Awards For Women in Business

November 19, 2008 at 6:06 pm · Filed under Liz Swenton ·Tagged , , ,

Kelly Wenzel, Tideway’s Chief Marketing Officer, was named the 2008 Business Executive in a Computer Software and Services company with up to 2,500 employees by the Stevie Awards for Women in Business.

The 2008 Stevie Awards for Women in Business is an international competition recognizing the accomplishments of outstanding women executives, business owners, and the organizations they run. The awards are produced by the creators of the prestigious American Business AwardsSM.

As CMO, Wenzel drives Tideway’s go-to-market strategy and oversees product marketing, lead generation and marketing communications, sitting at the hub of the company’s sales, communications, product management, and engineering activity.

Congratulations Kelly for all of your achivements!  Well deserved.

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We’re in PR Week!

November 3, 2008 at 5:52 pm · Filed under Liz Caradonna ·Tagged ,

March Managing Partner Cheryl Gale was quoted in the October 27th issue of PR Week:

Firms’ proposals must adjust to the times (subscription required for full article)

Meanwhile, Cheryl Gale, managing partner of March Communications, a Boston boutique specializing in tech, recently responded to an RFP from a start-up social networking firm planning its public launch for fall 2009.

As part of the pitch, March collaborated with a partner marketing agency and an IR group, issuing a response as a team, with March as the lead. They are currently shortlisted with one other rival heading into the final round.

“The most important thing we’ve done to win new business in these cases is to demonstrate our ability to fuse seamlessly with another team and, where possible, to pitch another agency,” Gale says.

She suggests providing case studies of successes the agency has had with partner firms, while always eyeing the bottom line.

She also recommends providing a menu of retainer options and itemizing add-on project work, where appropriate. This distinguishes the response because it rationalizes expenditures.

Good advice! Well-stated!

This is very cool, and as good a reason as any to employ exclamation points!

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